Customer Relationship Management (CRM)

CRM stands for Customer Relationship Management, or the way in which an organization manages the relationship and interaction with (potential) customers. For many companies, a CRM system is a tool to keep in touch with their customers, streamline processes and generate more profit.

When someone talks about CRM, it usually refers to a CRM system. Such a system is used for contact management, sales management, productivity purposes, and so on. The purpose of a CRM system is very simple: to improve business relationships.